If you are using a free email service like Yahoo!, Gmail, Hotmail, or Aol for your business you could be risking a lot.
Aside from having an unprofessional look and lacking a degree of credibility, free emails also pose a huge security risk for business. We have all had someone we know send us a questionable email, only to find out their email was compromised. Imagine this was your business email and you spammed all of you customers; or perhaps worse, sent them all a virus. Hackers dedicate large amounts resources attempting to compromise free email services, and free email services have little security and support…. You get what you pay for….
Domain names are not expensive, and offer a business a world of opportunities they cannot get otherwise. Regardless if the business wishes to have a website, domain hosting services offer superior email services/support. You can create emails such as info@, support@, etc… This can give a small business the appearance of being much larger and having more to offer. Business emails typically attract much less attention from hackers, offer much greater security against these attacks, and have support to prevent and recover from attacks.
Using a free email service also lacks a valuable branding and marketing opportunity. Even if recipients don’t open your emails they are going to see your email address in their inboxes. This is an invaluable marketing and branding opportunity. If you want to win the business you need your brand’s name in front of prospects and clients 24/7. If you aren’t there, your competition will be.